Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is important to SEO, the sports industry can bring about some learnings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to discuss the world of sports development and sports marketing. She shares her journey from traditional journalism to PR and marketing.

Have a look at how sports can supply some important marketing insights and how marketing can take advantage of sports too.

We understand how enthusiastic individuals have to do with a sport, whether football, soccer, or basketball. People in some cases have an unreasonable accessory to this activity, myself consisted of. We do not use our minds when we process a sport. The fan base is not something rational. So when you have such an accessory to something. The psychological connection is so strong that, naturally, brands will wish to be involved. Sports marketing is accompanying to the immense love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brands line up with athletes whose message and online personality line up with the values that the brand wishes to spread.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are real people. So if you are a professional athlete who enjoys theater, go to the theater and get involved in local community activities. Attempt to recognize the other passions that you have. All of that helps you build your persona. Make individuals find you more relatable and pleasant, which will translate into brand names wishing to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other markets helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is licensing a part of Sports Marketing?
[19:14]– The importance of personal branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to construct their brand name.
[33:28]– Sports Marketing suggestions that can be applied to marketing.

Resources pointed out:

In the time that we’re living in, we’re no longer competing for an audience. We’re not only
taking on our direct rivals however for the attention of the audience. You’re completing for individuals’s times. So if you are attempting to get one of your fans’ attention, you are competing with the music they listen to. You’re likewise competing with Spotify and so various things. These days that is something that we need to consider when we evaluate our methods and our positioning. It’s not just about our direct rivals but about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In website advancement or SEO, it’s constantly good to check what your main competitor is doing and your smaller competition. And it’s always great to have a “side job” to explore. But, of course, you may be unable to do it on your business’s site. Still, the ability to have some side project and after that turn it into a service case and after that pitch the ability to do it on your business’s website may likewise be useful.— Loren Baker, 47:23

The primary thing is understanding the audience. Who are you attempting to reach, and then recognize the best channels to reach that audience? With influencers and content developers online, when we think about PR, we don’t just think about traditional media. We think about anybody with a platform to make your message extensive.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina loves structure long lasting relationships with people, using the game of football as her prime opportunity.

Her enthusiasm for sports and knowledge in journalism, public relations, and marketing help her develop professional athletes and businesses side-by-side through vibrant company models.

With an MBA devoted to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is prepared to make substantial changes in this ballgame!

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