Google’s John Mueller: WordPress Not Naturally Better For SEO

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In response to a thread on Reddit, Google Browse Supporter John Mueller states there’s no fundamental SEO benefit to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO forum asks a familiar question many practitioners encounter in their professions.

Is WordPress much better for SEO than coding your own website?

Other variations of that concern consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the answer is constantly the very same.

WordPress isn’t naturally much better for SEO than any other choice. It’s one of numerous ways to construct a site that ranks in Google.

Mueller On WordPress For SEO

In response to whether utilizing WordPress is better for SEO than coding your own website, Mueller states:

“Not for SEO, but you can focus more on the content if you do not spend all your time developing a new CMS for yourself. (some people choose making a CMS, so YMMV).”

As Mueller states, the most significant benefit WordPress uses is the ease of use compared to by hand composing code.

Nevertheless, that’s only helpful to the website owner. It makes no distinction to Google if a website is developed with WordPress.

This concern shows up frequently and is worth revisiting due to the false information flowing around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread straight below Mueller’s.

An individual claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress websites more efficiently than other CMSs.

That’s false, though the myth of WordPress being much better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To learn more regarding the SEO abilities of WordPress compared to other content management systems, see this post from SEJ Founder Loren Baker. Baker notes the 25 best SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel